When you think of concrete (as you do) you most probably start conjuring up images of burly workmen with their butt cheeks hanging out of high-vis pants as they chuck stuff into an industrial mixer, looking like some sort of weird cake mix experiment on the Great British Bake Off.
You probably don't think of high-end, design-led interior design schemes that are on the cutting edge of industry trends causing anybody who knows somebody to raise a critical eyebrow and deliver a nod of artistic approval. Well, my friend, I'm here to change your outlook because concrete is the material of the moment.
Concrete? Urgh, no way!
Yes way! Modern offices, retail outfits, hospitality spaces and contemporary domestic dwellings simply can't get enough of the stuff right now.
Throughout the spring and summer months, architects, contractors and keen homemakers have been putting their spin on the industrial Rough Luxe trend so I guess this penchant for concrete must be a natural development and I, for one, am loving it.
Clean, minimal and so 2016, why not thinking about incorporating concrete into your surroundings? Whether it's full on floor to ceiling wall decor, chunky kitchen worktops or even just the odd concrete candle holder dotted around the place, it's a pretty universal fever anybody can get on board with.
Typically found on dusty old building sites, concrete is the unsung hero of the interior design world but rubble is writing its own rags to riches story as homes go greyscale and workplaces ditch kitsch for this raw, natural aesthetic.
A fashion-forward flooring fix
As always, we're on hand with our very own interpretation of the seasonal style to help you achieve that glossy magazine look without having to batter your budget. I know, we do like to spoil you.
Luxury vinyl flooring is the perfect alternative to real hard concrete which looks great but will be super chilly when Jack Frost comes to visit. LVT is also waaay more cost-effective in terms of installation, maintenance and replacement so check out this realist range from the clever cookies over at Polyflor...
Cool Grey Concrete
NOW ONLY £22.95m2
Light Grey Concrete
NOW ONLY £22.95m2
Exposed Concrete
NOW ONLY £22.95m2
Warm Grey Concrete
NOW ONLY £22.95m2
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