'Desso and The Great Indoors' might sounds like a modern day fairytale, like James and the Giant Peach or Snow White and the Seven Dwarves but this nature-conscious narrative is real life and every bit as revolutionary.
Grab yourself a hot drink and kick your feet up because it's story time on the DCTUK blog and you're going to want to know what happens next.
The future's bright, the future's green
Our good friends Desso have been polishing their specks and doing a bit of studying with McKinsey management consultants and the World Health Organisation and have come up with some pretty scary stats...
According to their homework, over half of the world's population will be living in a city by the time 2030 rolls around. That's an extra billion (and a bit) more people than the existing 3.6 billion city inhabitants.
Desso have decided that, as a species, it's time to clean up our cosmopolitan act to generate more sustainable cities if we're all going to be living in 'em and make our carbon footprint more like a delicate little ballet dancer than a bull in a china shop.
The Great Indoors campaign
Desso's Great Indoors campaign was actually launched back in 2013 but the eco-aware brand has since launched it's own standalone website to deepen its efforts. So what is The Great Indoors all about, you ask...
You don't need me, Desso or even big important researchers to tell you that us humans have got some serious improvements to make when it comes to our outdoor activities and how they impact our vulnerable environment. However what you might not be aware of is the effect our interior design choices have on the planet and our own health and wellbeing. That's where Desso comes in.
As part of the campaign, Desso also uncovered that 90% of our time is spent indoors and more than 2 million people every single year are dying of heart conditions contracted through breathing in the fine dust particles that are polluting our air.
Bearing this alarming fact in mind, they set about a vision to "make the floor work for our health and wellbeing" to nurture interior environments off all types with improved air quality, acoustics and workplace design.
Meet the Airmaster® family
In order to make our indoors great again, Desso have realised that we need to first improve the materials that we are building our offices, schools, homes etc in. We need to wave goodbye to toxins and 'unsafe' materials and instead focus on ones that are more kind to us and our planet.
When producing all of their carpet tiles, Desso sticks to the Cradle to Cradle process in which manufacturers must adhere to five important steps - Material Health, Material Reutilisation, Renewable Energy Use, Water Stewardship and Social Responsibility.
The Airmaster® collection fits this bill and is also instrumental in the move towards purifying the air we breathe. Available in 6 stylish ranges, the Airmaster® design captures and retains those pesky fine particles 8 times more effectively than smooth flooring and 4 times more successfully than your standard carpets.
Shop the Airmaster® ranges below and help in the movement towards a much healthier Planet Earth!
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